Navigating Cultural Communication: Direct vs. Indirect Styles

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Most of the time, Western values refer to countries that have drawn their primary influence from the Greeks, going back there, and the Greeks to the Romans, to Western Europe, to North America. And there's a lot of commonality in that. There's a lot of commonality in that because of being rooted in Greek cultural values, Aristotle, Plato, Socrates, et cetera, and the kind of logic, the kind of values, the kind of reasoning that they brought to the Western world. [00:00:43]

The majority world, then, that we refer to would be the larger population of the world that lies outside the West. Most of it, and there are some exceptions, of course. Some countries have become very much Western and also Oriental at the same time, like Japan, for example. But we still categorize them more in the Oriental sense, and their values are still deeply rooted in that. [00:01:11]

There's a third kind of person, however, a third kind of culture. We call it third culture, and that is people who have lived in majority world culture and also have lived for a significant amount of time in the Western world, and we would call those bicultural people. That is, they enjoy both cultures somewhat equally within themselves, and they found a way to blend those two cultures together. [00:02:52]

The people who are going to be most effective and most competent and most capable in the future are people who are going to be able to live comfortably in either world. They're going to be able to interpret and make those adjustments and be flexible. And be equally comfortable in this kind of a culture, and in this kind of a culture. And so the future belongs to people, in my opinion, who are actually bicultural in their way of thinking, their way of interacting, their way of communicating. [00:03:58]

We tell it like it is. We just say what we think, and we don't, if it's a situation where it's going to be sensitive, we don't want to be rude, so we'll be a little bit careful about how we use language, but even so, we'll get to the point, you see. There are a number of proverbs that support this direct language, at least proverbs in the West, proverbs in America, like, tell it like it is. [00:05:07]

Whereas the Western culture tends to emphasize the verbal, the majority world culture often emphasizes the non-verbal, the context. The context is important. The body language, who's present and who's absent, what's going on in the environment. For example, sometimes it's so important that even the destinies of a nation will be at stake in this environmental language, this non-verbal language. [00:07:50]

So now the question then comes why would you use indirect language well this gets us into something called saving face or honor or shame those three words are somewhat similar in the majority of the world there's something called losing face if you lose face it's like being embarrassed or humiliated and if i cause igor for example to lose face now i've committed a very serious offense i've caused him to feel shame in front of his friends in front of his students perhaps and that is a terrible thing for me to do it's possible that i do it unintentionally as a westerner but it doesn't matter it still means that igor has experienced shame in thailand the word for losing face is for somebody to tear off your face to to distort your face and to make you appear ugly before your friends that's what losing face means in zimbabwe the word for losing face is for somebody to rub their feet on your face now the the dirtiest part of the human body in most of the world is the bottom of the feet so now to have somebody rub their feet on your face the idea of losing face of being shamed [00:11:17]

In the West, the foreigners are treated with a certain amount of distance, maybe some suspicion. Why are you here in the community? Why are you dressing the way you're dressing? But we make polite acknowledgment. They're here, they're in our country, let them be, let them do what they want to do. We won't bother them, they won't bother us. So again, kind of treating them with that polite distance. [00:20:56]

But in other countries, foreigners are treated differently. For example, in South Africa, I'm from South Africa. I'm treated with enormous courtesy because I'm a guest in their culture. I'm not really a foreigner, I'm a guest. And so I'm treated with this honor and guest status. Almost anybody coming into an African country or an Asian country is treated with this wonderful guest status. [00:21:28]

In the West, we use what we call a linear logic. This confuses people a great deal, and I'm going to use the board again to illustrate. So if I'm preaching a sermon in the Western world, I'll announce my topic, and then I have an introduction, and Roman introduction. And then Roman numeral one and sub points, Roman numeral two and sub points, Roman numeral three and sub points, and then I have a conclusion. [00:24:44]

That's how most sermons are preached. That's how most speeches are given. Even articles are written that way, and we want people to write their papers in class that way. And if something happens, you see, the conclusion is based on our understanding the sequence of the verses. So if I'm preaching a sermon in the Western world, I'll announce my sequence. If this and this and this are true, then this will be true. But what happens if your child has to go to [00:25:22]

So this form of logic becomes very important to understand how people speak, how they create a point, how they come to conclusions, how they structure their argument or their reasoning in order to establish what they feel is important. [00:28:26]

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