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But what they found is our body naturally wants to even itself up out. So when we get those dopamine hits and we, oh, that's funny. Oh, that's exciting. Oh, that's entertaining. Your body can't stay at that level. And so it naturally wants to go the opposite direction to even us out. And so what happens is our emotions then and what's going on in our brain starts to go lower and lower and lower. And it's no wonder. When you look at statistics, especially among young people, is how depression and anxiety is hugely on the rise. Literally, social media companies have figured out how to alter the chemistry in our brains, right? To me, it's just a fun Instagram or fantasy football thing. To them, it's an opportunity to make money. And I found myself, it's working. I look at my screen time and feel convicted. It's working. It's working. It's working. It's working.