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I say that because I think we can learn from Steve Jobs. As churches, we don't draw people with our amazing technology. There are a lot of organizations that have far better technology than we will ever have. We don't draw people to church because of our gimmicks or even our web presence. Like Steve Jobs, I think we hold up a compelling vision and mission of a community of Christ followers who love each other and God's world. We hold up hope. We hold up an answer to guilt and failure and loss. We can hold up eternal life. Then people see that and they realize that is exactly what they have been looking for.