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yeah, it's really just starting, by being a friend to somebody. I can't remember who said it, but he said if you can't make friends, you can't make disciples. And so so just being willing to enter into good conversations with people Yeah. And get to know them. And people want to know that you care about them. Mhmm. The old adage is absolutely true that they don't care how much you know until they know how much you care. And if this is about closing a sale, like, they're gonna smell that a mile away Yep. And just they're not gonna enter into that conversation. Yep. And so, yeah, it's an extraordinary thing.