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So for example, a study came out not too long ago. I think about the phones that you have in your pockets and your smart TVs and your laptops, all of that. Is would it surprise you to know that the study said the average American between six and seven hours per day engaging with resources and things online. Right? So that's social media, YouTube, things that are are curated for them by the algorithms that are there that are feeding them the thing. Right? So you watch a Netflix show and it ends and it says, hey, in five seconds, we're gonna start this next show because we're sure you'll love it. Right? You're on Instagram reels and it just keeps coming. It keeps coming. So if you think about that, six or seven hours a day, it's almost fifty hours a week that some algorithm is deciding here's what you need to see, here's what you need to see.