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He deceives us by distracting us because we think here's the fight, but actually the fight's over here. I had a phone call from a mother in the week asking me what my view is of Harry Potter. Now, I wasn't aware of the context that she was asking the question in. And so when Harry Potter first came out, there was all these questions and this and that. Now there's no denying. Harry Potter's a story about witchcraft. It is what it is. Deal with it. It's a story about witchcraft. But how long has that book movie been out? 20 years? I've seen no increase in my teenagers that read the book wanting to be witches. I've seen no fruit of that book working itself out in teenagers busy doing spells in the dark on their phones. So my response to the mother is, Harry Potter's one thing, but does your 10-year-old have TikTok? Because that is the real enemy.