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Their target are unsteady souls, those that lack discernment, those who are already unsteady in their faith. And the idea here for Entice is to set up a trap or a snare for an unsuspecting animal. As this phrase comes between the description of sensuality and of greed, it's fair to say that false teachers both entice people by promising that they could live for pleasure and for material and material comforts in this life without any thought of judgment. It really is honestly an appealing theology. It's one that appeals to our flesh, but it's dead wrong.