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In restaurants, the food, the service, the design are simply ingredients in the recipe of human connection. That is hospitality. And then he wrote this, service is black and white. Hospitality is color. Service is black and white. Hospitality is color. And I thought, gosh, there's so much truth in our lives. We can do a bunch of good things technically. Like, I I checked the box of my good deed for the day or the week or the month. Hospitality is something different. It's a place of welcome and belonging.